Adobe today announced that it plans to acquire Livefyre, the service that’s probably best known for its online commenting system. On top of this service, the company also offers a number of tools for brands to engage with their audiences as well, which is likely what Adobe was most interested in.

Adobe plans to integrate Livefyre into its Experience Manager, its content management service for building web sites and basic mobile apps. ” Livefyre will be part of Adobe Experience Manager and integrated across Adobe Marketing Cloud to make user-generated content available across all eight digital marketing solutions,” the company writes in today’s announcement.